Esthetics Matter: Introducing a New cCc Division
Esthetics matter.
All things being equal, we chose that which is visually pleasing.
Anyone who has been to the corporate headquarters of Crawford Custom Consulting knows that we believe that just by walking into the lobby. Rather than a workforce training center, it looks like a tastefully appointed lift industry themed micro-brewery (Hmmm, lift industry themed micro-brewery . . . ).
So when we wanted to update the livery on our vehicles, we wanted them to look exceptional, not only for esthetics, but because branding is important.