Esthetics matter.  All things being equal, we chose that which is visually pleasing.  

Anyone who has been to the corporate headquarters of Crawford Custom Consulting knows that we believe that just by walking into the lobby. Rather than a workforce training center, it looks like a tastefully appointed lift industry themed micro-brewery (Hmmm, lift industry themed micro-brewery . . . ).

So when we wanted to update the livery on our vehicles, we wanted them to look exceptional, not only for esthetics, but because branding is important.  

As auto racing fans, we still remember the iconic (and identical) liveries of Marlboro McLaren in Formula One and Marlboro Team Penske in the CART Indy Car Series.  

Branding.

And we like race cars.  

In fact, Matt, our business logistics manager, races (and wins track championships) late models regionally in the tri-state area.  So . . . a theme was starting to develop.  Let’s do this ourselves.  Not only could we provide decals and wraps for our own equipment, but we could provide this additional service to our customers and others.  We can decal race cars (as I said, we like race cars).  We can provide a whole host of decals and safety stickers for the lift industry.  We can do signs, shirts, stickers . . . whatever.  

All we needed was equipment, which we bought, and experience, which we have gained, and the passion to do something way better than it needs to be done.  And we have always had that passion.  So 3C Graphix was born.

Because “good enough,” isn’t good enough. 

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